Milchan's 'Noah' to air Super Bowl ad

News Corp's Fox will be broadcasting the Super Bowl this year. Milchan's New Regency is a partner of Fox, which distributes New Regency productions. It is a little surprising that New Regency and Fox will be airing an ad on the largest and most expensive advertising platform in the world for a movie distributed by competitor Paramount. It will be interesting to see what kind of discount was offered. The ad will air between the national anthem and kick-off. Few films get this kind of pre-release promotion. Below is the ad to be aired:
   

Arnon Milchan not Listed as Producer of '12 Years a Slave' by the Academy of Motions Pictures.

Lacarno Film Festival awards Milcahn with
The Best Independent Producer Award in 2013

The film 12 Years a Slave would likely not have been made without producer Arnon Milchan, who co-financed the movie and distributed the film through his distribution agreement with Fox. The Academy of Motion Pictures announced this year's Oscar nominations on March 16. Interestingly, the Academy nominated 12 Years a Slave for 'Best Picture', but failed to list Arnon Milchan as one of the producers up for the Oscar. The reason for Mr. Milchan's omission by the Academy is not yet clear. Updates to come.

Coincidentally or not, one day before the Academy Award nominations announcement, the UK Guardian ran a lengthy article titled The Truth About Israel's Secret Nuclear Arsenal, in which Mr. Milchan featured prominently. The Article, written by the Guardian's Diplomatic Editor, Julian Borger, described at length key exclusive elements from Milchan's biography Confidential.   

Arnon Milchan...New Regency....'12 Years a Slave'....Golden Globe Best Drama...On track for 'Best Film' Academy Award?

“New Regency were the last people in, but I think it’s fair to say they are the reason the movie got made”
 

 

Arnon Milchan was in South Africa recently promoting 12 Years a Slave, which was co-produced and released by his company New Regency, and distributed by Fox under the Fox-New Regency distribution agreement. South Africa is a country he knows well and has special feelings for. 12 Years a Slave won the coveted Golden Globe 'Best Drama' of 2013. Oscar nominations are to be announced on Thursday, January 16th.

Brad Pitt’s Plan B Entertainment co-produced the film with Mr. Milchan. Plan B Entertainment President Dede Gardner explained in Screen Daily the partnership arrangement that could very well lead to Mr. Milchan's first Academy Award:

Heading into production a US distributor had yet to be attached. Summit was a potential candidate but its imminent acquisition by Lionsgate soon ruled out the company.

Paramount, which had an output deal with Plan B since 2005 and whose chairman Brad Grey co-founded Plan B with Pitt, was also a potential distributor but ultimately was not seen as the right fit.

Pitt’s outfit would instead turn to Los Angeles-based financier New Regency, whose chairman Arnon Milchan and CEO Brad Weston separately had long-term relationships with Pitt and his executives.

“We were repositioning ourselves,” says Weston of New Regency, which up to that point had focused on mainstream comedies and action fare. “We had a strategy for the company and Steve fell into that category of a wall-to-wall brilliant film-maker that we wanted to work with.”
For New Regency and all the backers, McQueen’s film represented the ultimate in highbrow but accessible film-making.

In April 2012, a few weeks before filming began, New Regency agreed to co-finance and distribute the picture via Fox Searchlight, per its output deal with Fox. In fact, the company committed less than 48 hours after reading the script.

“New Regency were the last people in, but I think it’s fair to say they are the reason the movie got made,” acknowledges Gardner."