Thursday, January 30, 2014

Milchan's 'Noah' to air Super Bowl ad

News Corp's Fox will be broadcasting the Super Bowl this year. Milchan's New Regency is a partner of Fox, which distributes New Regency productions. It is a little surprising that New Regency and Fox will be airing an ad on the largest and most expensive advertising platform in the world for a movie distributed by competitor Paramount. It will be interesting to see what kind of discount was offered. The ad will air between the national anthem and kick-off. Few films get this kind of pre-release promotion. Below is the ad to be aired:

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