Monday, February 6, 2012
Arnon Milchan sets up content incubator in Israel
Globes reports that through his company New Regency, Arnon Milchan has purchased a meaningful stake in Add Content, one of Israel's leading content exporters to Hollywood. With hits like Homeland and In treatment on the small screen in the US, Israeli content is making strong inroads and raising eyebrows. As the most prominent Israeli in the industry, with this investment, Arnon Milchan has clearly decided not only to be a part of the new Israeli trend in Hollywood, but to lead the parade. The concept is to identify and tap into Israel's unique, fresh and extensive talent-pool, and funnel high-potential material through his flagship company New Regency, based at Fox Studios in LA. Let the games begin.